Foodio is a new food delivery app aiming to prioritise user convenience and personalization. Foodio leverages features like pre-ordering, meal planning, recurring orders, and an AI assistant named Irene to streamline the user experience.
The Problem:
Existing food delivery apps often lack personalization and can be cumbersome for users with recurring needs. Difficulty in planning meals, managing dietary restrictions, and forgetting to re-order frequently consumed items are pain points for many users.
The Solution:
Foodio tackles this problem by providing a user-centric experience that caters to individual preferences. Through features like pre-ordering and recurring orders, Foodio simplifies repetitive tasks. AI assistant, Irene, personalizes the experience further by suggesting meals, catering to dietary needs, and streamlining the ordering process.
Potential Challenges:
Busy professionals, families, and health-conscious individuals who value convenience and personalization in their food ordering experience.
As the UI/UX designer for Foodio, I led the user research, design, and usability testing phases of the project.